NEWS ARTICLES

18 April 2008

Price more important than taste

... Most people prefer inexpensive to expensive wines when served them blind. But if they are given a price tag, even a false one, they will find the apparently costlier one more enjoyable ...

Most people prefer inexpensive to expensive wines when served them blind. But if they are given a price tag, even a false one, they will find the apparently costlier one more enjoyable.

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Private Label Brands grow by 30%

... Private label wine sales continue to grow well in excess of non-private label wine sales, which in themselves are healthy ...

... Private labelling will probably end up between 20 to 50 percent of the business ...

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Private Label: A Big Name For Export

In Australia’s supermarkets "home brand" products are viewed often as inferior versions of branded produce. But that's not the case in Europe. There, products in this range – known as "private label" – are often high quality and account for approximately 25 percent of grocery sales.

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Saturday, 12 April 2008

Supermarket Sweep

... supermarket own-label selections would become more extensive and better value as and when supermarkets started to go direct to the vineyard to source their wines ...

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