Retail, Grocery, Off-Premise, Off-Licence.

Reflect your individual "look and feel"

With your uniquely created wine label on our fabulous selection of wines

Are you looking for:

  • Unique wines on your wine list
  • Exclusive retail wine brands
  • Promote your business
  • Community fundraising
  • A personalised "thank you" gift for loyal shoppers
  • Have the ability to offer tailored wines to your customers for such events as weddings, functions, etc
  • A product to make you stand out from your competition
  • A promotional tool – eg gift with purchase or purchases over specified value get bottle free)
  • A unique way to build brand loyalty and grow recognition
  • The power to determine your own G.P on your wines

We do it all, source the wine, design the label, package it all up and deliver direct to your door – from as little as $9.33 (trade discounts apply for bulk orders)


We are specialists in providing our customers with a variety of quality wines with customised labelling. We have sourced quality New Zealand wines from vineyards in some of the famous wine growing regions, bottle it, and put your personalised label on your choice of wines - Easy!

Our wine starts as little as $9.33 per bottle (trade discounts apply to this rate).

Private Label Focused

Signature Wines' focus on private labels is unique within the New Zealand wine industry. Join the global trend toward private labels in the retail/grocery sector, and capitalize on higher margins. Read more on the worldwide trend towards private labels.

Set yourself apart from your competition

With your exclusive wine label you can set yourself apart from your competition. Your wine, branded with your image is unavailable elsewhere, you have exclusive ownership of your unique label. Only you know the value of the wine, you set the price.

  • Build Brand awareness
  • Establish an impression of exclusivity with your own private label
  • Increase customer loyalty
  • Build customer trust by delivering consistent quality from vintage to vintage
  • Take control of your G.P
  • Offer something different to your customers
  • Provide a service to your customers, whereby you can offer personalised wine labelling for their special occasion, such as Weddings, Birthdays, Fundraising, Christmas Gifts, Thank-yous) - we do all the work – you get the credit and charge what you want!!

Every bottle is unique to you, supported with your logo or branding, giving you a point of difference over your competitors. Please have a look at our extensive range of wines, and if there is something you specifically require, we would be happy to source it for you.

Create your Unique Wine Label

By utilising local landmarks or your own company logo, you can create your own unique wines on your shelves.

Here are the options available to you:

  • If you tell us what you are looking for we can design your label for you from scratch*
  • We can assist you with the design*
  • Or have someone else design the label and send it direct to our printers (please see our Label Design Specifications section).
  • Alternatively, you can chose from our range of house brands, exclusive to on-premise customers.

(* where our design team do the creating, there may be a one-off charge of $60 for the design of the label)

contact us
wine selection label gallery